Anthony "Tri" Brumfield 

Based in the heart of Chicago’s Englewood community, Lyve Wyrez Entertainment LLC is an independent record label and creative powerhouse dedicated to building a respected brand both locally and internationally. With a strong foundation in music and visual storytelling, we proudly operate Lyve Wyrez Music, our official publishing division, to ensure full control and ownership of our creative works.

Our mission is rooted in passion, authenticity, and excellence. Representing the voices of the Southside, our roster includes talented artists Melo, Lotto, Early, and Tri, with dynamic beat production from Shenobi and P. Shane. Together, we strive to make impactful art that inspires, empowers, and makes our city proud

William D Minter "Early" 

Artist Bio: William D. Minter a.k.a. Early

Born on April 29, 1989, at Saint Bernard Hospital in Chicago, William D. Minter, known artistically as Early, is a multifaceted creative force—musical artist, licensed barber, and entrepreneur—dedicated to uplifting others through his work, faith, and vision. His life is a powerful testament to perseverance, growth, and purpose rooted in Chicago’s culture and community.

Raised in the Low End and the Hundreds neighborhoods, William’s upbringing reflected both the richness and the trials of South Side Chicago. From the condos at 604 E. 103rd Street to the suburbs and back to the city, his journey carved out a man committed to personal development and community strength. As a teenager, he sharpened his work ethic at Job Corps and the Home Builders Institute, gaining hands-on skills in trades and construction—foundations that would later support his entrepreneurial path.

As the seventh of ten siblings, William carries deep values of family, unity, and resilience. Purchasing a home at 5942 S. Emerald with his brothers stands as a symbol of that unbreakable bond and their collective pursuit of stability and success.

Professionally, William is a licensed barber and founder of Early Bird Barber Spa, a respected barbershop where precision meets passion. His dream is to build a global franchise that empowers barbers not just as artists of grooming but as entrepreneurs—creating opportunities for others to thrive, support their families, and shape their futures through the barbering craft.

Musically, Early brings his lived experience and motivation to the mic. His debut album, "Money Magnet," showcases his drive and lyrical depth, featuring collaborations with artists like Try Nobi, Lotto, and Mellow. With plans to collaborate with major artists and expand his sound, Early aims to use music as a universal tool to inspire, uplift, and transform.

Whether through music, business, or mentorship, William’s mission is clear: to be a light in his community, to encourage others to pursue their dreams, and to build a legacy rooted in faith, hard work, and creativity.

 

 

 Jonathan "Lil Lotto" Tillman

Born on September 22, 1987, in the heart of Chicago’s South Side, Johnathan Tillman, better known as Lil Lotto, is a multifaceted artist with roots in rap, dance, modeling, and acting. His journey began at the age of 12 when he discovered a passion for poetry. What started as creative self-expression quickly evolved into a deeper love for music.

By age 15, Lil Lotto crossed paths with Shenobi, a producer and rapper who became a key mentor and guide. Shenobi took Lotto under his wing and introduced him to the fundamentals of the music business. That mentorship led to the creation of Lil Lotto’s first song, “Thicker Than a Snicker,” in 2007, marking the official launch of his career. The two went on to form the group Clubang’uz, gaining early recognition with performances on CAN TV and airplay on Chicago’s legendary radio station WGCI.

In 2014, Lotto met B Tri, the founder of Lyve Wyrez Entertainment. The connection was instant, leading to the release of their first collaboration, “Soldiers.” It wasn’t long before R&B artist Melo joined the team, and together, the trio built more than music—they built a brotherhood. Their shared vision of loyalty, positivity, and perseverance became the foundation of their movement. A major milestone came when they performed their anthem “World Champions” live on WGN News, a moment that showcased their talent to the entire city.

Being part of Lyve Wyrez has been one of the most powerful experiences of Lotto’s life. The team believes in building each other up, showing no weakness, and staying consistent—on and off the stage.

Now, with a renewed focus and a powerful creative team behind him, Lil Lotto is ready to take things to the next level and beyond. From the stage to the screen, his mission remains the same: stay solid, stay true, and keep pushing forward.

Orlando     "Melo"                  Moore

Melo’s Bio: 

Artist Biography: Orlando “Melo” Moore
Singer | Songwriter | Composer | Editor
Lyve Wyrez Entertainment

Born and raised on the Southside of Chicago, Orlando Moore — known professionally as Melo — is a multi-talented artist whose passion for music and creativity began in early childhood. Growing up immersed in a musically rich environment, Melo naturally gravitated toward sound, storytelling, and visual expression. His early exposure to soulful melodies, authentic narratives, and artistic freedom laid the foundation for his journey as a singer, songwriter, composer, and editor.

In 2015, Melo’s path aligned with Lyve Wyrez Entertainment, a creative powerhouse rooted in the same Southside streets that shaped him. The label’s mission to craft impactful music, compelling visuals, and uplifting community initiatives resonated deeply with Melo’s personal goals and values. What began as a collaboration quickly evolved into a unified movement — one dedicated to inspiring, motivating, and elevating artistry at every level.

As a core artist under the Lyve Wyrez banner, Melo embodies the essence of purpose-driven creativity. His music captures raw emotion, real-life experiences, and imaginative storytelling — all composed with intentionality and artistic excellence. Behind the scenes, his skills as an editor and visual curator further amplify the label’s multimedia presence, helping to shape not just sounds, but entire experiences.

Melo continues to make his mark as part of a collective determined to show the world the power of authenticity, hustle, and community connection. Together with Lyve Wyrez Entertainment, Melo is poised to create timeless moments — inspiring artists everywhere to rise, express, and become the best versions of themselves